DATA MINING FOR THE MASSES

From Matthew North (Data Mining for the Masses) Chapter 10/Decision Tree, Page 157-174


Using Decision Tree model in order to find good early predictors of buying behavior, and there is a rich data set of information, including items they have just browsed for, and those have actually purchased.
With following attributes : User_ID, Gender, Age, Marital_Status, Website_Activity, Browsed_Electronics_12Mo, Bought_Electronics_12Mo, Bought_Digital_Media_18Mo, Bought_Digital_Books, Payment_Method, eReader_Adoption.

 The Results
the complete process before press "play" button

decision tree graph

result in apply model data

description of decision tree

result in apply model statistics

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