DATA MINING FOR THE MASSES
From Matthew North (Data Mining for the Masses) Chapter 10/Decision Tree, Page 157-174 Using Decision Tree model in order to find good early predictors of buying behavior, and there is a rich data set of information, including items they have just browsed for, and those have actually purchased. With following attributes : User_ID, Gender, Age, Marital_Status, Website_Activity, Browsed_Electronics_12Mo, Bought_Electronics_12Mo, Bought_Digital_Media_18Mo, Bought_Digital_Books, Payment_Method, eReader_Adoption. The Results the complete process before press "play" button decision tree graph result in apply model data description of decision tree result in apply model statistics